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Downtown Riverfest
Event Identity

Downtown Sioux Falls, Inc.

Event Photography: Joshua Novak for DTSF, Inc.

A fresh brand identity for a regional riverside festival.

Custom logotype and plenty of watery texture set the scene for attendees, and clear event signage kept the good times rolling without confusion!

If all the river talk makes you curious to dive deeper, take a look at my process-heavy Riverfest Logo: Director's Commentary.

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