Client: Downtown Sioux Falls

DTSF hosts great events, supports small business, and works to make downtown a can't-miss destination.

Because of their wide spread of events and programming, each project has room for distinct personality.

Annual Report

Growing downtown into a thriving central location in the city is no small feat. A fresh, easy to flip-through format distributed at the Downtown Sioux Falls, Inc. Annual Meeting celebrates where they’ve been, while keeping a focus on the present. Each page lays out varying information: financial statistics, board members, and a timeline celebrating 30 years of big wins facilitated by the DTSF organization.

Parade of Lights

If there’s one event that gets South Dakotans out of the house on a cold winter night, it’s the annual Parade of Lights, a tradition that goes all the way back to 1992. The event refresh reflects the tradition without becoming stuffy--the Parade of Lights is as spectacular and exciting as it’s ever been!

Downtown

Burger battle

With a name like Burger Battle, you’ve got to go big (or go home and eat a burger). Restaurants pull out all the stops in the month of January to put the best burger on the table, and it only makes sense to do the same with the design. Imagine fight night and a classic diner smooshed together, and you’ve got the Burger Battle graphic identity.

Branding elements include social media headers, printed pier banners, and shareable GIFs.

Fresh Produce internship

Last Stop CD SHOP

What do you create for a store that has everything? A big personality, dedicated staff, loyal customers, hilarious social media presence...not to mention books, CDs, vinyl, movies, and video games. Our answer was a whole lot of fun, creating psychedelic social media graphics that dove into the zany world of Last Stop, plus a zine that celebrates nostalgia, personal taste and....lamps?

Brewing Independence

What’s better than a morning cup of coffee? A cup of joe delivered up with a side of skill-building and independence! Brewing Independence is a program that gives special education students a double dose of both (but maybe not the coffee), as they take coffee orders from their teachers and deliver it through the halls. The students got logo-emblazoned tee shirts and a snazzy coffee cart, branded by the FFM team. In an extra sweet move, the coffee cup used in the logo was drawn by one of the students. Independence, indeed!

© 2019 by Tenley Schwartz. Created with Wix.com

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